There are more than six brands (Seiko, Oce, Xerox, Ricoh, Chip Kyocera) digital works sold in Shandong, they are not the product is manufactured by the Japanese OEM. The majority of them per minute printing speed of 3 m or 5 m AO-format digital engineering machines, they are divided into a single machine (copying), combo machines (copying, printing) and more than one machine (copy print, scan black and white or color scanning, etc.) three categories. These machines priced analog engineering machine concentrated in the more than 30,000 - more than 50,000 yuan (different according to how much the price of the choice of paper Road), digital engineering machine price is concentrated in the more than 120 thousand -18 thousand (depending on optional feature different prices for different) brands in this price range, I am most optimistic about the development of the Seiko digital works for the following reasons: 
 First, the use of rugged platform: Seiko's advantage lies in its unique built-in server design. 
 2 The LP1020 is a print processing system developed by Seiko Instruments (SII), built-in server is equivalent to a computer monitor, which consists of 10 logical port it is equivalent to 10 computers processing data at the same time, thereby greatly enhancing the processing the time of the file data to shorten the time in processing large quantities of print, the same print speed. Seiko machine needs toner, 500 g of the Seiko toner can print 1200-meter-long drawing (3% coverage), Seiko machine uses a drum kit design, drum sets can use the 30,000 m. 
 Precision machine design, compact structure, thereby reducing the cost of repairs and maintenance is simple, so after demand: long-term and reliable output with the lowest consumption of high-quality drawings, as a strong backing for the customers peace of mind in this changing modern society, rest assured on the basis of such a rugged multi-function products makes sense, savvy users will be large-format drawings operations are concentrated in the Seiko products, to ensure that the the Seiko engineering machine to play a major role in the future output of large format drawings. 
 In engineering machine the core of a major technological breakthrough: engineering machine, copier drum is a most critical components, it not only determines the output quality, replacement costs accounted for more than 60 percent of the cost of machine late , and its replacement of the number and frequency of serious impact on the whole length of life, so it is the most critical factors to determine the quality of engineering machines. Precision engineering machine across the board the most advanced high-end engineering machine loading drum, the drum life is very long, ranging from 30000-60000, and copying and printing of high precision. In addition, Precision Engineering, Machine Drum quality is good, so large quantities of copies of a variety of non-formal paper. Precision engineering machine number and frequency of all the movable contact part of the long life design to ensure the use of cost compared with lower-class, the better the effect of printed materials, greater durability and fewer parts to replace so as to ensure that the machines have a longer life. Seiko machine as a whole has been a qualitative leap in the core of a major technological breakthrough for engineering machine, Seiko So far more than its class in the key indicators of the votes of the customer's hands will naturally invest in Seiko. 
 Third, the large distributors to join: Seiko late does not make money, big tray Manufacturers strength to care, otherwise can not afford the brand. Large dealers scramble for resources to expand market share distribution operation Seiko products, their accession will accelerate the promotion of Seiko. 
 Superb marketing strategy: the strategic rival of the Seiko, pay close attention to the market and Design Institute of the graphics shop, this level the most demanding users of engineering machine, once Seiko break is bound to produce a positive demonstration effect on other industrial customers So graphic stores are the vane of the procurement of construction machines, is the touchstone of public inspection of product quality, this professional market to boost the overall market to low-end machine to drive the high-end machines, and point to an area, steadily push forward the development strategy is undoubtedly correct. choice. 
 Unmatched advantage: from the perspective of the development of engineering machine, engineering machine competition in each brand, mainly around the technological competition to start Laodeng said, science and technology are primary productive forces. Technical advantages of the low-end machines in addition to innovation is the senior of high-end machine precision configuration transplanted to the low-end machines, such as Seiko put high-end technology of the machine configuration for the Seiko 1020 per minute printing speed of 4.8 m, mid-range machine, while the Océ Xerox printing speed 4.8 m / min machine price much higher than the Seiko, resulting in the popularity of Seiko Seiko the LP-1020 in terms of quality, performance, life, cost, and copied the results, durability, quality and service better than similar products, and is about 120000-160000 price, best value for money. Precision engineering machine = durability design + superb performance + the best price, you can easily beat any similar product, so Seiko never only temporary interests, with low-cost mass production of print scan profile is low, inconvenient to use and post-high consumption the so-called multi-function machines to market, to do so within a short time sales may increase, but the long term Seiko is unfavorable. 
 , Reliable and affordable service: It is well known engineering machine on the market today in expensive supplies (original supplies manufacturers monopoly, customers have no choice) lead to consumers' interests have been unfairly treated, and related interests, the fact that (the original original cartridge toner) on the consumers' collective monopoly discriminatory policies aimed to reap huge profits, which will eventually be eliminated by social progress. Seiko initiative to break the unspoken rules of Precision Engineering, Machine year a large number of free insurance fast and efficient service beyond all other brands of the international year a small amount of compensation for the limited warranty standard, so Seiko engineering machine to become global after-sales service and the highest standards of engineering machine manufacturing companies, demonstrates the powerful advantage of Seiko quality of products and services, this customer is responsible initiatives, undoubtedly contributed to the progress of the industry. Imaging system OF Seiko dry unit magnetic: without carrier finesse limit can achieve higher resolution and accuracy; no regular replacement vector (magnetic), the carrier and opc drum wear, supplies live longer, reduce the use of costs. Hot roll, hot roll cleaning systems, economical use of the cost. Seiko in the 5.2 m or 7.2 m / min machine, regardless of copying or printing are based on professional, high-end, advanced, durable configuration, and to ensure a reliable full protection and efficient service. Consumers of large-format output into a new era of a long-term and reliable output with the lowest consumption of high-quality large-format drawings. 
 Seven. Meet the needs of the times: from the perspective of the development of engineering machines, dealers experienced the following stages: 1. Purchase the beginning of the business to make money. Business to make money after the purchase. Purchase before and after the money rarely works machine era. Engineering machine demise of electronic paper (thin, portable, can be stored in black and white / color documents, connected with a large number of popular computer download, can be used repeatedly, engineering machine, not paper) are replaced. Belong to the third phase of this stage, only a monopoly industry, easy money in the network, the non-monopoly industries can only try to match the characteristics of its industry, stage of development as a product selling point in order to quickly grow their own. So Seiko LP-1030-MF 2011 multifunction machine / Seiko the LP-2050MF these two models, in full compliance with the current stage of development of the market, the purchase before and after the profit is meager, but their value will be more more customers to experience cognitive, so many customers to buy and promote Seiko consciously take the initiative to the people around the user, the user responsible for the procurement of large-format drawings of the output device will be closer to the Seiko products and distributors, market interest the balance will tilt. To accept the first Seiko professional customers, such as fax centers and design institutes, they are the most sensitive large-format drawings reaction in the market, and then is energy saving as the main assessment criteria of the government departments, the private sector. The average user tends to pull a cheap product filled up, totally professional considerations. When the layman user to face the high cost of add up to tens of thousands of cycle kept the replacement and repair generated have been too late. 
 Eight, to produce the right products at the right time, Seiko marketing will be more smooth. Seiko LP-1030-MF / Seiko LP-2050MF these two machines to other similar products are highly lethal, it declared the era of the works machine. Seiko's strategy is to: improve product quality, performance and results, to give up a considerable part of the pre-and post-profit, to break the unspoken rules of the industry to strive for the driving position in the market to fight for the people. Consumers first, profit second, such a strategy is a long, long and solid to the interests of the manufacturers. Similarly, as a distributor of over-emphasis on profits, will impede product market development and reputation enhancement. Fuji Xerox made it clear that will enhance the form of direct marketing without the aid of dealers, direct sales outlets in Shandong construction and set up shop to promote the sales of high-end machines. Some people say: "The main thing you want to profit, no profit and no one will do!" Vigorously but with the vendors involved in sales, to fight for market dominance, other brands can not turn a blind eye will have diving follow-up. The competition is so fierce, dealers blind pursuit of profit, will lose the opportunity for market expansion, even more distinctive characteristics of works machine age.